The AIDA model, standing for Attention, Interest, Desire, and Action, is a foundational marketing framework. Introduced by Elias St. Elmo Lewis in 1898, it guides businesses in creating impactful customer journeys, particularly effective in social media for powder brows and hairstrokes artists. Attention. This initial stage involves capturing the audience's attention with bold headlines or provocative questions. It's about stopping the scroll and making the reader focus on your post. Clarity is essential here; avoid complicated terms that could confuse potential clients. Interest. Here, you connect with the client's specific problems, showing an understanding of their concerns. This phase involves...
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