About us

Powderbrows.com Research Center LLC is a specialized online education and research firm with a core focus on the burgeoning field of pigmentation services, particularly Powder Brows and Microblading. Although we extend our expertise to other semi-permanent makeup services, our primary research aims to generate valuable data in these specific areas.

Founded in 2019, the company underwent a pivotal change in 2023 when it secured significant investment from an international syndicate under the banner of Holistic PMU. This led to the acquisition of the domain name Powderbrows.com and the formalization of our brand as the Powderbrows.com Research Center.

Over the past decade, our dedicated team has spearheaded more than 100 extensive research projects. These studies have yielded invaluable insights, chiefly concerning the effectiveness of digital marketing campaigns. We have a pronounced focus on Meta platform environments like Instagram and Facebook, and our expertise extends to social media growth strategies, branding reach, SEO optimization for organic growth, messaging effectiveness, email marketing, and Conversion Rate Optimization.

At Powderbrows.com, we envision tomorrow's technology as more than just AI and process automation. For us, it signifies a broader shift in how professional service salons and artists operate, attract new clientele, and acquire new skills. Embracing tomorrow's technology starts with adopting a new mindset and a willingness to recognize the limitations of current methods in a service-oriented business.

Rather than simply using AI like Chat GPT to generate social media post ideas, we focus on understanding these technologies' inherent limitations in acquiring real-time data and generating new insights. We then address these limitations through cross-platform solutions that offer competitive advantages and set us up for success.

At Powderbrows.com, we're committed to democratizing access to top-tier education in the fields of Powder Brows and Microblading. Between 2020 and 2023, we've digitized the intricacies, techniques, and various sub-styles of these popular semi-permanent procedures. This allows our users to gain access to high-quality training content that would otherwise cost tens of thousands of dollars—all for just $9 per month.

This disruption is more than a game-changer; it's part of a broader paradigm shift aimed at revolutionizing the semi-permanent education industry. In collaboration with our independent partners and world-class artists, we aim to transform the industry's culture. We're replacing its exclusive nature and high entry barriers with an inclusive approach, allowing virtually anyone to acquire the latest and most advanced knowledge and skills in the field.

At Powderbrows.com, our team is composed of consultants and analysts with over 20 years of experience in business consultancy, data analysis, and marketing research. We prioritize empirical evidence, relying on the findings of over 100 extensive research projects, as well as numerous ongoing studies in digital marketing. Our primary areas of focus include Conversion Rate Optimization, data-driven organic growth, messaging effectiveness analysis, and studies on branding.

We've collected comprehensive data on the content production and progress of all leading artists in the industry since 2017. In fact, we're confident that we understand their social media presence, accounts, audience credibility, demographics, and psychographics better than they do themselves. In an industry like semi-permanent makeup, where emotional perception often outweighs factual information, our data-based insights are invaluable. One striking example of this is the common misconception among reputable artists that 100 social media impressions from their target demographic will yield 3 high-potential inbound leads. In reality, the actual conversion rate is 0.03. This is just one example that  underscores the critical importance of making marketing decisions based on factual data rather than intuition or perception.

The foundational philosophy of Powderbrows.com is encapsulated in the timeless medical adage, 'Primum Non Nocere' - First, do no harm. This principle is at the heart of our commitment to providing exceptional training materials to leading academies worldwide.

In the dynamic and ever-evolving field of semi-permanent makeup, the education of new artists is not just about imparting skills; it's about nurturing a balanced approach to the craft. In today's information-saturated world, aspiring artists are often inundated with data, much of which is driven by commercial interests. This deluge can sometimes lead to a suboptimal selection of facts and techniques. Our antidote to this challenge is fostering a deep sense of competence grounded in the principle of minimizing any potential harm that might arise from the procedures.

The essence of procedures like powder brows is to achieve the desired result – effectively implanting pigment into the skin – while minimizing any adverse effects. To this end, we advocate against hasty judgments regarding supplies, pigments, and techniques. No single approach is universally 'safer' or 'better' than another. Instead, we emphasize the importance of a holistic approach in semi-permanent makeup. This approach involves a comprehensive understanding that spans the chemical, biological, physical, and psychological aspects of treatments.

Achieving the desired outcome with minimal harm requires more than just technical skill; it demands a well-rounded competence and a holistic approach. It is this philosophy of careful, considerate practice – embodying the principle of 'Primum Non Nocere' – that guides our educational ethos at Powderbrows.com. We believe that true mastery in semi-permanent makeup comes from this deeply ingrained respect for the client's wellbeing and an unwavering commitment to the highest standards of safety and care.

Sales for teams and salons in the US
For training your team or getting solutions for multiple seats in the US.
sales@powderbrows.com

Sales for teams and salons in Europe
For training your team or getting solutions for multiple seats in the European Union countries
eu@poverbrows.com 

Co-operation regarding content in the US
Sponsored content, Guest blogging, co-operation
sales@poverbrows.com

Co-operation regarding content in Europe
Sponsored content, Guest blogging, co-operation
sales@powderbrows.com

Customer Support in the US
Customer success, upgrades, help with account.
support @powderbrows.com

Customer Support in Europe
Sponsored content, Guest blogging, co-operation 
eusupport@powderbrows.com

Research projects in the US
Custom research projects, collaboration
research@powderbrows.com

Customer Support in Europe
Sponsored content, Guest blogging, co-operation 
euresearch@powderbrows.com