Avatars - Customer personas in brow business (research results)

Creating "client personas" is fundamental in marketing, particularly in the brow business. Despite some artists' reluctance due to a perceived lack of direct benefits, developing these personas is critical for effectively targeting new customers and building impactful marketing strategies. Think of these personas as avatars representing ideal customer segments, making them more tangible and easier to address in communication efforts. Three Key Aspects of Client Personas Geographical Data. This includes the country, city, or neighborhood where your clients live and their proximity to your business. Crucial for brow business, it's essential to align your social media follower base with the...