The psychology behind creating effective before and after pictures

Crafting impactful before-and-after transformations in the powder brows and hairstrokes industry goes beyond following trends; it requires an in-depth understanding of the underlying psychology. This article merges artist observations with empirical research and psychological analysis to uncover effective strategies. Our studies conclusively show that combining before-and-after photos yields better results than showcasing only the outcome. This effectiveness stems from the potential client's ability to grasp the magnitude of the transformation and relate it to her situation, realizing a similar change is achievable. Contrary to some artists' beliefs, a “worse” initial situation in the 'before' picture enhances the effectiveness of the...