Commitment and the booking fee (research results)

Requesting a booking fee in the brow business, particularly for Powder Brows and microblading services, proves beneficial, increasing sales by an estimated 25%. The optimal booking fee falls within the range of 20-40% of the total service cost. Two specific net amounts, $49 and $99, are particularly effective. Clients have multiple psychological motivators encouraging them to pay the booking fee. Key drivers include the need to finalize artist selection, a sense of empowerment and control, progress towards fulfilling a long-held dream, fear of missing out (especially with high-demand artists), and identity-related factors such as aligning with a reputable artist and...