Studies have conclusively shown that a strong brand can enhance the perceived value of an artist's work in the brow business, especially if the brand has considerable reach and is synonymous with high quality. About 80% of customers associate the service's cost with recognizable brand names. This suggests that brand differentiation can be an effective strategy in an oversaturated market. Well-established brow academies have leveraged this insight by offering artists various levels that align with their skills and brand potential. A mutually beneficial relationship between the academy and the artist can be sustained if both parties derive value from the...
Log in
We will send you an email to reset your password.