The evolution of the brow business can be divided into three key phases, each characterized by unique challenges and opportunities for brow artists. From 2016-2019, the industry experienced a 'Gold-Rush' period, marked by a surge in microblading and powder brows' popularity. This era allowed artists to rapidly gain clients and recover training costs, resembling a modern-day gold rush in the beauty industry. The “Pandemic Party” of 2020-2022 brought a different dynamic due to the COVID-19 pandemic's economic impacts. Despite the challenges, this period saw growth in the brow business, driven by a significant increase in online activity and digital marketing....
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