1. Background
An important thought: Never underestimate your ability to make a challenging situation even worse, no matter how dire things may seem.
This article compiles insights from interviews with 27 top-earning PMU artists. These artists belong to an exclusive 3.5% of individuals who, after undergoing Powder Brows or microblading training, capture more than 80% of the local market share. Moreover, our selected experts have successfully grown their businesses for at least four years, with some even extending beyond that duration. Those artists were primarily located in the EU but also in the UK and the US. Regarding strategies for coping with fluctuation in turnover, there were surprising similarities when it comes to seasoned artists, regardless of their location.
This article aims to offer concrete guidance from these seasoned artists on managing fluctuating demand and possible downturns in business due to economic cycles. When it comes to approaches of different artists, we saw that the starkest differences were not even among the beginners and more seasoned artists, but most of all between the artists who had lived through an overall economic decline and those who had not.