First, Crunch the Numbers Before you even consider launching a discount campaign, it's crucial to calculate your net cost accurately. Knowing this price can clarify the financial limits you must maintain to keep your business running smoothly. Understand the Risks of Discounting The first risk is pricing your procedures below your net cost. Doing this can leave you wondering why you're short on cash at the end of the month. Always aim for a price above your net cost plus a 10-15% profit margin. Additionally you have to consider the impact on your regular business. Offering discounts can lead to...
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