Do you need a website as a brow artist?

For starting artists, particularly in the brow business, deciding whether to create a website is crucial. Based on data from research projects and empirical evidence, it's clear that a website is essential. The reasoning is grounded in rational analysis and data. Relying solely on social media, especially Meta platforms like Instagram and Facebook, places artists in direct competition within these environments. However, studies indicate that at least 55% of potential leads for brow artists originate from web searches, primarily on Google. Without a website, artists miss the opportunity to tap into the traffic and leads that Google can generate. Therefore,...