Studies specifically targeting the efficacy of adding text to images for promotional campaigns related to the brow business, like Powder Brows and microblading, offer significant insights. If the ultimate goal is conversion—meaning eliciting messages from potential clients—then text overlay appears to outperform images without text. However, if the campaign is aimed at brand awareness, using different types of images, particularly before-and-after photos, proves to be more effective when left unaccompanied by text. In campaigns focused on conversions, the copy or text featured on the images should be both concise (spanning just 4-10 words) and eye-catching. Preliminary findings suggest that text...
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