The Basics: Expectations vs. Reality in Facebook Marketing

Understanding the Realities of Facebook Advertising It's important to see social media platforms like Facebook on a spectrum. On one end, you have platforms mainly for business, like Amazon or Google. On the other end, you have those primarily for entertainment. Facebook falls somewhere in the middle. Knowing this context helps set realistic expectations for your ads. Medium Buying Intent Artists often think Facebook users are ready to buy, but that's not usually the case. Facebook isn't like Amazon, where people go specifically to make a purchase. Patience Is Needed for Real Results Another common misunderstanding is about the time...