How giveaways work in brow business (research results)

Many brow artists have ambivalent feelings toward giveaway campaigns, often based on emotions rather than facts. Powderbrows.com Research Center’s digital marketing branch has examined over 100 giveaway campaigns and surveyed over 2,250 customers about their opinions. Coupled with actual conversion data, this provides a more factual and realistic view of the effectiveness of such campaigns in the brow business. Artists who are reluctant to conduct giveaways often associate them with "brand depreciation," "losing customers who would have bought anyway," and "fear of looking needy or desperate." However, research indicates that these fears are largely unfounded if the giveaway campaign is...