How to differentiate with brand?

In today's competitive landscape for the Powder Brows business, especially for 2023-2024, merely doing high-quality work is not enough for differentiation. Various studies have shown that the ease of photo editing and other presentation methods make it nearly impossible to prove the actual quality of your work to prospective clients. Once an artist reaches a basic level of quality, it's hard to distinguish between someone with one year of experience versus five based solely on edited photos. This amplifies the importance of branding. An artist must critically evaluate her long-term goals when considering building her brand. If the focus is...