How to make better before and after videos?

Creating compelling before-and-after videos in the semi-permanent makeup industry, especially for procedures like Powder Brows, requires meticulous planning and execution. Artists should aim for a neutral expression in "before" videos to avoid skewing viewers' perceptions with overly enthusiastic client reactions. This ensures the dramatic transformation remains the focal point, enhancing the video's impact. Capturing the "reveal moment" with strategic camera angles, such as from above the brow, highlights the transformation and the client's genuine reaction, making the content more engaging and professional. Incorporating subtle makeup enhancements, like concealer and lip gloss, can further polish the "after" appearance, showcasing the brow...