How to use ICE in the brow business?

Many artists rely on gut feeling and superficial analyses for strategic decisions in the brow business. This article presents a more robust approach: decision-making based on the "ICE" model. ICE stands for evaluating each choice in specific situations based on Impact, Confidence, and Effort. Impact: Assessing the Effect on Business Metrics Impact involves evaluating the potential effect of a decision on business metrics like customer acquisition, revenue growth, or brand awareness. For example, as a brow artist, consider the impact of offering a promotional discount on Powder Brows for a month. Will it attract new clients or boost sales? Understanding...