How to use TikTok in brow business

As a brow artist stepping into TikTok advertising, embrace the platform's dynamic and video-centric nature. Move away from traditional, polished ad concepts; create authentic, engaging content that resonates with your audience. Remember, the most effective TikTok ads don't look like ads. They blend seamlessly into the user's feed, capturing attention organically. Give your clients the spotlight in your videos. Client testimonials and genuine reactions are more impactful than self-promotion. Capture these authentic moments spontaneously as they resonate more with viewers and build trust. TikTok's content should be short (10-15 seconds), genuine, and fast-paced. Embrace the platform's preference for rawness and...