Reframing the Overall Philosophy The age-old adage "if you build it, they will come" may hold romantic appeal, but this approach is often inadequate in the practical world of Permanent Makeup (PMU) business. Success in this industry is not a mere consequence of setting up shop; it hinges on strategic planning and a thorough understanding of market demand. The essential philosophy for aspiring PMU artists is to prioritize investments that directly contribute to attracting and retaining clients. This mindset involves meticulous budgeting, focusing on expenditures that yield tangible returns regarding client acquisition and business growth. "Money In" and "Money Out"...
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