In today's dynamic social media landscape, particularly within the brow business, generating captivating content on platforms like Instagram, TikTok, and Facebook is essential. Drawing insights from interviews with 54 pigmentation artists, this article offers practical guidance for emerging and experienced artists to innovate their content creation strategies. Key strategies include embracing the wisdom of "Good artists copy, great artists steal," which encourages artists to derive inspiration from various sources and adapt them uniquely to their brand, shedding light on the importance of authenticity and engagement. Foster creativity and maintain authenticity, artists are encouraged to do the following. Look beyond the...
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