Raising prices to get more clients vs. demand-based pricing (DBP)

A strategic pricing approach is essential for business growth and profitability in the pigmentation industry, particularly for services like powder brows, microblading, hairstrokes, or lip blush. Marc Andreessen's advice to "Raise Prices" may not directly apply in the early stages of a brow business, where establishing a client base and market visibility are paramount. Critical examination reveals that higher prices do not automatically attract "better customers" or guarantee initial client acquisition. Demand-based pricing (DBP) has emerged as a flexible and transparent strategy, especially after the so-called "PMU Apocalypse" of 2023. This approach allows prices to fluctuate based on market demand,...