A smart approach to academy models

As an artist in microblading, powder brows, hairstrokes, and lip pigmentation, you must critically evaluate the impact of aligning with an academy. Recognize that while certification provides credibility, it often involves promoting the academy’s brand alongside your own. Understand that each academy is a unique microcosm with specific rules and may impose restrictions on your business and promotional methods. Consider your position in the academy’s hierarchical structure, as it can significantly influence client perceptions and choices. Be mindful that promoting at lower levels might benefit those above you more than your brand. When leveraging an academy's prestige, also focus on...