Understanding the conversion funnel on Facebook

Understanding Facebook as a source for inbound business in the brow industry can be effectively achieved through the concept of the conversion funnel. This concept revolves around the idea that each customer is at a specific stage in the sales or conversion funnel, requiring tailored communication in terms of semantics, optics, and attitude to match their current state. In the context of Facebook, we can delineate the funnel stages as awareness, interest, consideration, and conversion, followed by advocacy and promotion. Research indicates that many potential brow business clients on Facebook are in the awareness and interest stages. Therefore, presenting them...