Using scarcity in brow business (research results)

Effectively leveraging scarcity in the brow business, including Powder Brows and microblading services, can be an asset or a liability—much depends on the implementation.Firstly, the type of scarcity impacts spending strategy. If scarcity is based on item availability, focus most of your budget on the initial announcement to capitalize on the heightened interest. In contrast, if scarcity is deadline-induced, allocating the bulk of your budget toward the campaign's final moments is advisable.Secondly, more innovative customers generally have more purchasing power and are more skeptical about digital scarcities. For example, they are less likely to believe that virtual seats can fill...