Resources



Titanium dioxide (CI 77891)

Is titanium dioxide the ultimate game-changer in the world of pigments, or is it the notorious ‘public enemy number one’ of PMU? To find out the truth, a balanced and ...
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Soft Powder Brows (Eurpean vs American)

Crafting the perfect Soft Powder Brows demands precision and expertise at every process step. This article delves into the key differences between classic "American" O...
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Current ways to do microblading

Is microblading still relevant and in the game? The world of brow pigmentation has evolved a lot, but here's the scoop: Microblading isn't just surviving; it's alive a...
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How to mix pigments (colorimetry basics)

How to mix pigments for Powder Brows? While advertisements from pigment manufacturers may make it sound almost magical, the reality is a mix of simplicity and complexi...
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How to differentiate with brand?

Are you a looking to stand out from the crowd? Relying solely on showcasing your work on social media may not be enough. A strong brand name can help you make your mar...
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Hygiene

Hygiene plays a critical role in the Powder Brows industry. While little empirical evidence shows a high risk of infection or cross-contamination, lax hygiene standard...
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Brow Artist Marketing in 2023-2024

Dealing with the sales and marketing landscape for the Powder Brows business and the broader Permanent Makeup (PMU) field in 2023-2024 is challenging. Most artists agr...
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Most Important Pigment Components

Full list of most important components in Powder Brows pigments. Perfect for beginners aiming to excel and informative for pros who want to know more.
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How to read the pigment labels?

Reading pigment labels isn't rocket science. Approach it with a level head and realistic expectations. Most companies provide only the bare minimum of information; han...
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Contraindications for the Powder Brows Procedure

While the Powder Brows procedure is generally considered safe, it's crucial to safeguard against any unexpected events by ensuring the client fully understands and agr...
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How to Skip the Phase of the Starting Artist?

Launching a new business is challenging, especially as a brow artist. But what if you could bypass the initial struggle and hit the ground running? This article gives ...
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How to add Hairstrokes to Powder Brows?

Exceptional artists understand the value of blending different techniques and styles. Specifically, adding hairstrokes, especially in the "head" section, can often enh...
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