Many of our readers, particularly those embarking on their journey as Powder Brows trainers, have expressed interest in understanding the antidotes to common pitfalls in their chosen profession. In this unique exploration, we draw upon...
Change is the only constant, and the brow business is no exception. Our journey through time reveals three distinctive phases that have dramatically shaped the industry's landscape. In this article, we explore the eras of...
Giveaways in the brow business are often misunderstood and underestimated. However, when executed with precision and understanding, they can be powerful tools for growth. Our extensive research involving over 2,250 participants reveals the psychological mechanics...
In the Powder Brows, Hairstrokes, and Microblading business, just 9% of annual revenue comes from repeat customers. This figure may seem low, but does it imply that an artist's demeanor and rapport with clients are...
Where is the brow industry headed next? Amidst what some artists are calling the PMU Apocalypse, the future seems shrouded in uncertainty. In these rapidly changing times, identifying the next big trend in brow artistry...
As the semi-permanent makeup industry grows and evolves, many wonder about its future. With a market that is becoming increasingly saturated and a growing awareness of the strengths and limitations of various techniques and styles,...
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