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Articles:

49
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TAGS:   
Branding  
Getting started
Instagram
Princing
Tiktok
Before procedure
Photos
Seo
Training
Facebook
Content
Social media
Powder brows
Basic facts
Ombre brows
Soft ombre brows
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Motivation
Powderbrows.com / Holistic PMU
Feb 27, 2024  

Choosing brand name and Instagram handle
Choosing the right Instagram username is crucial for building your online identity, especially for professionals in the Powder Brows and Permanent Makeup field in general. Although you can change your username later, it's advisable to...
2
Powderbrows.com / Holistic PMU
Feb 14, 2024  

Why not to buy Instagram followers
Crafting a robust Instagram strategy involves answering a fundamental question: What is your ultimate goal for your account? If accumulating many fake followers purely for self-satisfaction is your answer, expect a fleeting sense of accomplishment...
0
Powderbrows.com / Holistic PMU
Feb 09, 2024  

Is it a good idea to buy fake followers
The debate around fake followers is a hot-button issue in the Powder Brows industry, generating a wide range of views. While some professionals see buying followers as a shortcut to boost new accounts, this approach...
0
Powderbrows.com / Holistic PMU
Feb 06, 2024  

Raising prices to get more clients vs. demand-based pricing (DBP)
Navigating the brow business landscape demands more than technical skill; it requires strategic acumen. While Marc Andreessen's celebrated advice to "raise prices" echoes through the startup world, its application in the brow industry is nuanced....
1
Powderbrows.com / Holistic PMU
Feb 02, 2024  

Instagram Content Strategy
Creating an engaging Instagram post is just the beginning. The true secret to increasing engagement is a well-thought-out content strategy. If your Instagram feed looks like a random mix of personal updates and pushy sales...
1
Powderbrows.com / Holistic PMU
Jan 31, 2024  

What kind of before and after pictures get the best results?
Regarding Powder Brows and PMU, the adage "a picture is worth a thousand words" has never been more relevant. At Powderbrows.com Research Center, we've heard countless theories from our dedicated readers about which images of their...
2
Powderbrows.com / Holistic PMU
Jan 28, 2024  

How to use TikTok in brow business
When navigating social media advertising, it's important to understand that each platform has its own set of rules. What works wonders on one platform might not have the same effect on TikTok. This can make...
1
Powderbrows.com / Holistic PMU
Jan 27, 2024  

How to get testimonials from powder brows clients?
In the competitive beauty industry, customer testimonials are crucial for successful marketing, yet many brow artists struggle to collect these valuable endorsements despite offering top-notch services. This article delves into this challenge's psychology and philosophy,...
3
Powderbrows.com / Holistic PMU
Jan 23, 2024  

Getting Started with Brow Artist Website
In today's digital age, merely having a website isn't enough; it must meet certain standards to serve its purpose. In this article, we aim to uncover the essential features every modern website must embody to...
2
Powderbrows.com / Holistic PMU
Jan 21, 2024  

How to Get Started Doing Things That Do Not Scale
In the dynamic world of powder brows, hairstrokes, and microblading, a universal approach doesn't work. Many new artists fall into the trap of copying strategies used by seasoned artists from the past or even their...
2
Powderbrows.com / Holistic PMU
Jan 20, 2024  

How to use AIDA for writing better post
One of the most common inquiries I receive relates to crafting engaging social media posts that capture attention and encourage readers to engage truly. Many artists have asked for a clear structure, which we aim...
1
Powderbrows.com / Holistic PMU
Jan 19, 2024  

Do you need a website as a brow artist?
A professional website is the cornerstone of successful marketing in the bustling world of brow business. Yet, while vital, it's just the beginning. Beware of the hopes for easy solutions; the journey to a thriving...
1
Powderbrows.com / Holistic PMU
Jan 18, 2024  

Understanding the conversion funnel on Facebook
Many brow artists, particularly newcomers in powder brows and hairstrokes, venture into Facebook advertising but often are disappointed with the results. Quickly labeling it as "ineffective," they overlook the real issue, which isn't Facebook's limitations...
2
Powderbrows.com / Holistic PMU
Jan 14, 2024  

How to approach salons effectively
Have you ever considered working as a "guest star" artist in salons but found yourself stuck on how to turn this idea into reality? Many artists encounter this challenge, trying to figure out how to...
2
Powderbrows.com / Holistic PMU
Jan 12, 2024  

Beginners mistakes Powder Brows and Hairstrokes artists make
When contemplating a career in Powder brows or Microblading, it's essential to approach with a discerning eye. The field may seem glamorous and lucrative from afar, but the reality may be more complex. In this...
2
Powderbrows.com / Holistic PMU
Jan 11, 2024  

Guest Content Creation (GCC) in brow business
Guest Content Creation (GCC) is a highly effective branding, marketing, and personal brand-building strategy, particularly skillfully executed. This article explores the practical aspects of GCC, drawing on the experiences and successes of seasoned artists. Here,...
2
Powderbrows.com / Holistic PMU
Jan 10, 2024  

Avatars - Customer personas in brow business (research results)
Envisioning your "ideal Avatar" - your perfect customer - enables you to communicate confidently and authentically. This clear image guides you on when, what, and how to share information, fostering a meaningful connection and lasting...
2
Powderbrows.com / Holistic PMU
Jan 09, 2024  

The psychology behind creating effective before and after pictures
Mastering the art of showcasing your work as a brow artist involves much more than just posting a few pictures online. It's about deeply understanding the psychology behind transformative procedures and aligning with the perceptions...
2
Powderbrows.com / Holistic PMU
Jan 08, 2024  

How to write better headlines in brow business (research results)
Crafting headlines for brow business posts is a crucial skill that can significantly enhance engagement. Contrary to popular belief, this process relies more on factual data and research than creativity. While a stellar headline can't...
0
Powderbrows.com / Holistic PMU
Jan 07, 2024  

How to get ideas for brow-related posts
Choosing the perfect topic for your social media or blog post is critical - it's the difference between crafting content that resonates and simply adding to the online noise. Many brow artists struggle here, but...
3
Powderbrows.com / Holistic PMU
Jan 05, 2024  

Building Authority in Brow business
Navigating the brow business successfully goes beyond crafting an image; it's about strategically constructing that image. Achieving authority is crucial. Opting for the right strategy can lead to faster acknowledgment and long-term triumph. Prioritize clarity...
0
Powderbrows.com / Holistic PMU
Jan 02, 2024  

How to resolve conflicts with clients in brow business
Resolving client conflicts is an inevitable part of every brow artist's journey. Yet, there are effective strategies to reduce the likelihood of these issues arising significantly and to manage them constructively when they do. This...
2
Powderbrows.com / Holistic PMU
Jan 02, 2024  

How giveaways work in brow business (research results)
Giveaways in the brow business are often misunderstood and underestimated. However, when executed with precision and understanding, they can be powerful tools for growth. Our extensive research involving over 2,250 participants reveals the psychological mechanics...
2
Powderbrows.com / Holistic PMU
Dec 31, 2023  

How to evaluate Instagram accounts?
The world of Instagram is more complex than it seems at first glance. Many Brow artists focus on providing the best service but often don't delve into the deep, holistic analysis of their accounts that...
3
Powderbrows.com / Holistic PMU
Dec 30, 2023  

Instagram online training analyzes (based on 6 courses)
Do Instagram coaching and training courses work? The answer is "yes, but only to a certain extent." We enrolled in six Instagram online courses with a combined budget of over USD 2100 and compared the...
2
Powderbrows.com / Holistic PMU
Dec 29, 2023  

Choosing Independence or Allegiance (Affiliate Systems in the Brow Business)
Considering affiliate relationships is a pivotal decision for most artists in the brow business at some stage of their career. This article objectively explores the advantages and disadvantages of engaging with academy models and corporate...
7
Powderbrows.com / Holistic PMU
Dec 29, 2023  

To add more services or not? (Research results)
To add more services or not? Are you an artist considering expanding your service offerings? It's a common and crucial decision. This article explores the advantages and disadvantages of adding new services. We'll also introduce...
0
Powderbrows.com / Holistic PMU
Dec 28, 2023  

"Fake it Until You Make it" in brow business
Is "Faking It Until Making It" essential in the brow business? Absolutely, but it's not about fluff or deception. It's about being strategic and knowing when and which tools to use to enhance your skills...
1
Powderbrows.com / Holistic PMU
Dec 27, 2023  

Offline and online marketing in brow business
Online or Offline Marketing: Where to Begin? Deciding whether online or offline marketing is more effective isn't straightforward. The truth is, both have their merits. However, understanding where to direct your initial efforts is essential....
0
Powderbrows.com / Holistic PMU
Dec 26, 2023  

Discount campaigns in brow business
Is running a discount campaign a fast track to failure? Not if you do it right. However, many get it wrong and end up in a damaging "race to the bottom.” Discounts are part of...
0
Powderbrows.com / Holistic PMU
Dec 24, 2023  

Expectations and reality when learning Powder Brows, Hairstrokes, or Microblading
Stepping into the world of Powder Brows, Hairstrokes, or Microblading often comes with sky-high expectations. But how many of these are grounded in reality? It's time to debunk common myths and clarify the facts. This...
1
Powderbrows.com / Holistic PMU
Dec 20, 2023  

Brow business predictions
Where is the brow industry headed next? Amidst what some artists are calling the PMU Apocalypse, the future seems shrouded in uncertainty. In these rapidly changing times, identifying the next big trend in brow artistry...
6
Powderbrows.com / Holistic PMU
Dec 18, 2023  

The Basics: Expectations vs. Reality in Facebook Marketing
Do Facebook ads really not work?" is a question often voiced by artists in the Powder Brows industry. The truth is more complex than a simple yes or no. Let's delve into this intricate subject...
0
Powderbrows.com / Holistic PMU
Dec 15, 2023  

Using scarcity in brow business (research results)
Scarcity tactics in the brow business are widely used, but their effectiveness isn't as simple as it seems. Sometimes, these tactics work well, and others may not align with an artist's long-term goals. This article...
1
Powderbrows.com / Holistic PMU
Dec 13, 2023  

Microblading vs. Hairstrokes: Understanding the Core Difference
In the world of PMU, the debate between microblading and hairstrokes has captured the attention of artists and clients alike on the verge of 2024. This article explores the core differences between these popular procedures,...
5
Powderbrows.com / Holistic PMU
Dec 11, 2023  

Personal Branding and "pocket brow brands"
Are you wondering whether to focus on your personal brand or align yourself with a brow brand for career success? At different stages of your career, you might actually need both. Creating your own ‘pocket...
2
Powderbrows.com / Holistic PMU
Dec 09, 2023  

How to create better Facebook ads ("Greeters" and "Barkers")
To include text on your promotional images on Facebook or not? Crafting an effective copy can substantially elevate your campaign's impact, but only if specific elements are carefully considered. This article provides the results from...
1
Powderbrows.com / Holistic PMU
Dec 06, 2023  

Branding generated social proof in brow business (research results)
"Social proof" is a well-acknowledged key to success in the world of pigmentation artistry. This article explores the specifics of its influence, providing research-backed insights into how social proof affects the costs of maintaining social...
1
Powderbrows.com / Holistic PMU
Dec 05, 2023  

Development and future of permanent makeup
As the semi-permanent makeup industry grows and evolves, many wonder about its future. With a market that is becoming increasingly saturated and a growing awareness of the strengths and limitations of various techniques and styles,...
0
Powderbrows.com / Holistic PMU
Dec 04, 2023  

What is the Value of Your Brow Business (Investors perspective)
Many brow artists claim their businesses are worth tens of thousands, hundreds of thousands of dollars, or even more. Let's explore this valuation through the lens of a venture capitalist. Often, the reality turns out...
0
Powderbrows.com / Holisttic PMU
Dec 03, 2023  

The Roles of a Starting Brow Artist
In this article, we aim to clarify the ten essential roles for success in the pigmentation business for starting artists. These roles include Artist, Accountant, Real-Estate Broker, Marketing Strategist, Negotiator, Visual Designer, Copywriter, Branding Expert,...
1
Powderbrows.com / Holistic PMU
Dec 01, 2023  

Why starting artist fail
Artists starting in the pigmentation industry are usually aware of the challenges in the initial phase, but research shows they frequently underestimate the true difficulty. Many are further than they realize from achieving a sustainable...
1
Powderbrows.com / Holistic PMU
Nov 28, 2023  

The “Unicorn Strategy” in the Brow Business
“Unicorn Strategy” refers to the collaboration of brow artists with professionals in complementary fields such as lashes, nails, and hair. First coined by us in 2017, this term has become synonymous with a successful approach...
0
Powderbrows.com / Holistic PMU
Nov 28, 2023  

How to learn pigmentation skills
The approach and attitude we adopt towards learning are just as crucial as the learning process itself. In the world of powder brows, microblading, and pigmentation, it's essential to understand that live training sessions are...
2
Powderbrows.com / Holistic PMU
Nov 26, 2023  

Cost of getting started  - “Money In” budget approach
Composing the first budget in the powder brows pigmentation business is hard because “the sky is the limit” regarding potential expenses. The list of seemingly essential costs can appear endless. In reality, only a select...
0
Powderbrows.com / Holistic PMU
Nov 22, 2023  

Creating a signature brow style
While crafting a signature brow style may not revolutionize the world or the beauty industry, its importance lies elsewhere. For training academies and celebrated artists, it's about refining the technical craft of brow creation and,...
0
Powderbrows.com / Holistic PMU
Nov 20, 2023  

How to avoid over-investing as a starting artist (expert advice)
Starting artists in the pigmentation business can often take on unnecessary costs. Common areas of over-investment include expensive PMU machines, a wide range of pigments, high-end photo equipment, fixed salon rent, and services from branding...
0
Powcerbrows.com / Holistic PMU
Nov 11, 2023  

How does brand matter in brow business
The value of aligning with an academy brand can significantly impact your work, but only if the brand itself holds weight. Let's dive into what makes a brand valuable in the first place.
2
Powderbrows.com / Holistic PMU
Oct 24, 2023  

How to differentiate with brand?
Are you a looking to stand out from the crowd? Relying solely on showcasing your work on social media may not be enough. A strong brand name can help you make your mark. In this...
1
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