Resources

Basics of creating pixels to powder brows

When you begin your journey with powder brows, you'll often hear the term "creating pixels." What exactly are these "pixels," how do you craft them, what ensures their...

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How to resolve conflicts with clients in brow business

Resolving client conflicts is an inevitable part of every brow artist's journey. Yet, there are effective strategies to reduce the likelihood of these issues arising s...

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How giveaways work in brow business (research results)

Giveaways in the brow business are often misunderstood and underestimated. However, when executed with precision and understanding, they can be powerful tools for grow...

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Annual Recurring Revenue in brow business (research results: 9.2%)

In the Powder Brows, Hairstrokes, and Microblading business, just 9% of annual revenue comes from repeat customers. This figure may seem low, but does it imply that an...

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How to evaluate Instagram accounts?

The world of Instagram is more complex than it seems at first glance. Many Brow artists focus on providing the best service but often don't delve into the deep, holist...

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Instagram online training analyzes (based on 6 courses)

Do Instagram coaching and training courses work? The answer is "yes, but only to a certain extent." We enrolled in six Instagram online courses with a combined budget ...

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Choosing Independence or Allegiance (Affiliate Systems in the Brow Business)

Considering affiliate relationships is a pivotal decision for most artists in the brow business at some stage of their career. This article objectively explores the ad...

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To add more services or not? (Research results)

To add more services or not? Are you an artist considering expanding your service offerings? It's a common and crucial decision. This article explores the advantages ...

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"Fake it Until You Make it" in brow business

Is "Faking It Until Making It" essential in the brow business? Absolutely, but it's not about fluff or deception. It's about being strategic and knowing when and which...

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Offline and online marketing in brow business

Online or Offline Marketing: Where to Begin? Deciding whether online or offline marketing is more effective isn't straightforward. The truth is, both have their merits...

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Discount campaigns in brow business

Is running a discount campaign a fast track to failure? Not if you do it right. However, many get it wrong and end up in a damaging "race to the bottom.” Discounts are...

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Iron oxides in pigmetns

Many brand owners, lacking the necessary facilities and equipment to reprocess iron oxide, tout their products as being crafted through "revolutionary methods," brandi...

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