Resources

How to Enter Brow Business as an Underdog

Entering a new market in the beauty industry isn’t a welcoming party where opportunities are handed to you on a silver platter. Whether it’s powder brows, hairstrokes,...

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How to use ICE in the brow business?

In powder brows, hairstrokes, and microblading, success requires wearing many hats, often demanding a blend of creativity and analytical precision. This might explain ...

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How to approach salons effectively

Have you ever considered working as a "guest star" artist in salons but found yourself stuck on how to turn this idea into reality? Many artists encounter this challen...

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How to analyze supply and demand in brow business

When contemplating a career as a powder brows, hairstrokes, or microblading artist, it's often tempting to approach the question superficially, make emotional decision...

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How to get the first paying customers

Starting in the brow artistry world can be daunting, especially when you're faced with the challenge of not having any initial models to showcase your work. This often...

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Beginners mistakes Powder Brows and Hairstrokes artists make

When contemplating a career in Powder brows or Microblading, it's essential to approach with a discerning eye. The field may seem glamorous and lucrative from afar, bu...

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Guest Content Creation (GCC) in brow business

Guest Content Creation (GCC) is a highly effective branding, marketing, and personal brand-building strategy, particularly skillfully executed. This article explores t...

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Avatars - Customer personas in brow business (research results)

Envisioning your "ideal Avatar" - your perfect customer - enables you to communicate confidently and authentically. This clear image guides you on when, what, and how ...

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The psychology behind creating effective before and after pictures

Mastering the art of showcasing your work as a brow artist involves much more than just posting a few pictures online. It's about deeply understanding the psychology b...

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How to write better headlines in brow business (research results)

Crafting headlines for brow business posts is a crucial skill that can significantly enhance engagement. Contrary to popular belief, this process relies more on factua...

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How to get ideas for brow-related posts

Choosing the perfect topic for your social media or blog post is critical - it's the difference between crafting content that resonates and simply adding to the online...

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Building Authority in Brow business

Navigating the brow business successfully goes beyond crafting an image; it's about strategically constructing that image. Achieving authority is crucial. Opting for t...

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