Resources

The Rise of Hairstrokes Technique (2023-2024)

In recent years, particularly from 2023 to 2024, the Hairstrokes technique has seen a surge in popularity among brow artists. This technique stands out as it addresses...

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Personal Branding and "pocket brow brands"

Are you wondering whether to focus on your personal brand or align yourself with a brow brand for career success? At different stages of your career, you might actuall...

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Exposing the 200-300 Times Proportional Inaccuracy in PMU Training Graphics

Imagine a world where semi-permanent makeup (PMU) artists are as tiny as a pea or a grain of rice – this is the kind of conceptual universe suggested by the disproport...

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How to create better Facebook ads ("Greeters" and "Barkers")

To include text on your promotional images on Facebook or not? Crafting an effective copy can substantially elevate your campaign's impact, but only if specific elemen...

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Epidermis structure, density, and Significance in needle selection

The epidermis, the skin's outermost layer, significantly impacts semi-permanent makeup techniques like powder brows, microblading, and hairstrokes. This article explor...

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Branding generated social proof in brow business (research results)

"Social proof" is a well-acknowledged key to success in the world of pigmentation artistry. This article explores the specifics of its influence, providing research-ba...

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Commitment and the booking fee (research results)

Is charging a booking fee a smart strategy for attracting more clients, or does it create a sense of distrust that turns potential customers away? This article explore...

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Development and future of permanent makeup

As the semi-permanent makeup industry grows and evolves, many wonder about its future. With a market that is becoming increasingly saturated and a growing awareness of...

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What is the Value of Your Brow Business (Investors perspective)

Many brow artists claim their businesses are worth tens of thousands, hundreds of thousands of dollars, or even more. Let's explore this valuation through the lens of ...

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The Roles of a Starting Brow Artist

In this article, we aim to clarify the ten essential roles for success in the pigmentation business for starting artists. These roles include Artist, Accountant, Real-...

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Is Perpetual Retouching Cycle achievable with Hairstrokes?

This article delves into a key question in the realm of natural-looking eyebrow pigmentation: Can eyebrows created using the Microblading or Hairstrokes technique be r...

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Why starting artist fail

Artists starting in the pigmentation industry are usually aware of the challenges in the initial phase, but research shows they frequently underestimate the true diffi...

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