Powderbrows.com - Powder Brows, Microblading and Brow Business.

Powderbrows.com / Holistic PMU

Jan 17, 2024

How to Enter Brow Business as an Underdog

Entering a new market in the beauty industry isn’t a welcoming party where opportunities are handed to you on a silver platter. Whether it’s powder brows, hairstrokes, or microblading, success requires more than skill and...

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Business Getting Started Marketing Practical Tips

Powderbrows.com / Holistic PMU

Jan 16, 2024

How to use ICE in the brow business?

In powder brows, hairstrokes, and microblading, success requires wearing many hats, often demanding a blend of creativity and analytical precision. This might explain why some brow artists who have involved their partners in their business...

1

Basic Facts Business Getting Started Practical Tips

Powderbrows.com / Holistic PMU

Jan 14, 2024

How to analyze supply and demand in brow business

When contemplating a career as a powder brows, hairstrokes, or microblading artist, it's often tempting to approach the question superficially, make emotional decisions, and then expend significant mental energy rationalizing those choices afterward. However, this...

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Business Getting Started Practical Tips Training

Powderbrows.com / Holistic PMU

Jan 10, 2024

Avatars - Customer personas in brow business (research results)

Envisioning your "ideal Avatar" - your perfect customer - enables you to communicate confidently and authentically. This clear image guides you on when, what, and how to share information, fostering a meaningful connection and lasting...

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Branding Business Marketing Practical Tips

Powderbrows.com / Holistic PMU

Jan 02, 2024

How to resolve conflicts with clients in brow business

Resolving client conflicts is an inevitable part of every brow artist's journey. Yet, there are effective strategies to reduce the likelihood of these issues arising significantly and to manage them constructively when they do. This...

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Before Procedure Branding Business Practical Tips Procedure Training

Powderbrows.com / Holistic PMU

Dec 11, 2023

Personal Branding and "pocket brow brands"

Are you wondering whether to focus on your personal brand or align yourself with a brow brand for career success? At different stages of your career, you might actually need both. Creating your own ‘pocket...

2

Branding Business Getting Started Marketing Practical Tips

Powderbrows.com / Holistic PMU

Dec 05, 2023

Commitment and the booking fee (research results)

Is charging a booking fee a smart strategy for attracting more clients, or does it create a sense of distrust that turns potential customers away? This article explores this question, presenting insights from actual research...

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Before Procedure Business Getting Started Practical Tips

Powderbrows.com / Holisttic PMU

Dec 03, 2023

The Roles of a Starting Brow Artist

In this article, we aim to clarify the ten essential roles for success in the pigmentation business for starting artists. These roles include Artist, Accountant, Real-Estate Broker, Marketing Strategist, Negotiator, Visual Designer, Copywriter, Branding Expert,...

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Branding Business Getting Started Marketing Practical Tips Social Media

Powderbrows.com / Holistic PMU

Nov 24, 2023

Importance of experience when becoming a trainer

Becoming a brow trainer might seem like a shortcut to financial success, but the reality is far more complex. This article explains why experience isn't just optional - it's the cornerstone of effective teaching. Some...

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Business Practical Tips Training

Powderbrows.com / Holistic PMU

Nov 20, 2023

How to avoid over-investing as a starting artist (expert advice)

Starting artists in the pigmentation business can often take on unnecessary costs. Common areas of over-investment include expensive PMU machines, a wide range of pigments, high-end photo equipment, fixed salon rent, and services from branding...

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Branding Business Getting Started Marketing Practical Tips

Powderbrows.com / Holistic PMU

Nov 15, 2023

How to choose the first machine (A Beginners Guide)

As a starting artist in the PMU industry, one might instinctively believe that acquiring an expensive machine is synonymous with guaranteed success. However, this article aims to dispel that myth. It emphasizes that while the...

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Before Procedure Business Pigmentation Machine Practical Tips Procedure

Powcerbrows.com / Holistic PMU

Nov 11, 2023

How does brand matter in brow business

The value of aligning with an academy brand can significantly impact your work, but only if the brand itself holds weight. Let's dive into what makes a brand valuable in the first place.

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Branding Business Getting Started Marketing Practical Tips

Powderbrows.com / Holistic PMU

Nov 10, 2023

Key factors of success in brow business (research results)

What factors really propel you to success after brow training? Group size, training duration, the expertise of the trainer, or the driving force of motivation? Hear it from the students who became top earners within...

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Business Getting Started Motivation Practical Tips

Powderbrows.com / Holistic PMU

Nov 10, 2023

How not to lose motivation and know your break-even

One factor that sets successful artists apart from those who quit is knowing how much they'll earn per procedure in the early months and how much they need to invest in performing these procedures. This...

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Business Getting Started Motivation Practical Tips

Powderbrows.com / Holistic PMU

Nov 09, 2023

How to overcome depressive state of mind

Experiencing setbacks or "falling into a hole" is a common challenge for budding brow artists - and there's no shame in it. What can be done: do the research to have realistic, healthy expectations; do...

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Business Inspiration Motivation Practical Tips

Powderbrows.com / Holistic PMU

Oct 27, 2023

Monumental Naivety in Brow Business

Don't let naivety hinder your success in the Powder Brows business. Remember, it's a competitive market where it is artist vs. artist. To truly succeed, you need to understand what customers say they want and...

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Business Getting Started Marketing Practical Tips

Powderbrows.com / Holistic PMU

Oct 23, 2023

Hygiene

Hygiene plays a critical role in the Powder Brows industry. While little empirical evidence shows a high risk of infection or cross-contamination, lax hygiene standards can significantly hurt your competitive edge. It’s a player vs....

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Before Procedure Business Getting Started Hygiene Practical Tips Procedure

Powderbrows.com / Holistic PMU

Oct 17, 2023

How to Deal with Decrease in Turnover in Brow Business?

Seasoned artists navigate economic ups and downs very differently than those just starting out in the business. Let's delve into their smart choices, as opposed to the common pitfalls that often trap new artists.

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Business Marketing Practical Tips

Articles: Business ...

How to Enter Brow Business as an Underdog

How to use ICE in the brow business?

How to analyze supply and demand in brow business

Avatars - Customer personas in brow business (research results)

How to resolve conflicts with clients in brow business

Personal Branding and "pocket brow brands"

Commitment and the booking fee (research results)

The Roles of a Starting Brow Artist

Importance of experience when becoming a trainer

How to avoid over-investing as a starting artist (expert advice)

How to choose the first machine (A Beginners Guide)

How does brand matter in brow business

Key factors of success in brow business (research results)

How not to lose motivation and know your break-even

How to overcome depressive state of mind

Monumental Naivety in Brow Business

Hygiene

How to Deal with Decrease in Turnover in Brow Business?

Articles:
Business ...